WhateverWhenever is not only a department of W Hotels that handles guest requests amongst many other tasks, it is also a mindset and service philosophy. Whatever you want, whenever you want it (just as long as it’s legal and moral).

Isn’t that pretty much what a butler is doing? Does a butler need to wear a tuxedo, white gloves, and a bow tie, or is it a mindset, a service attitude that butlers service stands for?

More and more luxury hotels now claim to offer butler service, or the facade of it, by putting their guest service agents in a tuxedo and announcing that their hotel now offers the personalized service at its best… and it seems as that we fall for this masquerade, at least until we arrive at the property and notice that it’s no different.

What makes Butler Service what it is and so unique, is definitely not the uniform, it’s the service philosophy and mindset behind it. It’s saying ‘yes, and what was the question again’, it’s trying to go above & beyond for our guests to feel welcome & at home, and it’s doing all this without our guests even having to ask for it.

W Hotels provide an elevated twist on luxury, it’s now all about the experience that the hotel offers and the feeling you have when staying at a W, not just the marble floors and crystal chandeliers when you walk into the lobby… and all of that in a much more comfortable setting .

Yes, the new luxury is collecting experiences and receiving genuine service, and this doesn’t need to be stiff and doesn’t require a dress code.

Our perception of true luxury is changing, and while the key elements as to how it makes us feel remain the same, it’s important to keep evolving with it if we want to stay relevant as hoteliers.

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