The quality of service is measured by how it makes us feel. If the so-called best service makes us feel uncomfortable, it’s not considered good service anymore, and that’s the new definition of luxury. It’s not us having to fit in anymore or having to adapt to the world of luxury, it changed to luxury having to cater to us to stay relevant. Most guests are not comfortable at first to take advantage of the butler service, are unsure what the butler can really do for them, and perceive the butler service with its white gloves and bow tie as a relict of former days.The best way to guarantee that our guests are going to enjoy the butler service, is by ensuring that all guests are greeted by the butler upon arrival or within a few minutes of their arrival. This gives the butler the opportunity to familiarize the guest with the other services of the hotel, the features in the room and the value added services that are provided by the butler directly, and most importantly to break the ice.

I stayed at the St. Regis in Florence this summer and fell in love with the hotel and its service. The hotel is located directly by the river and close to the center of the city. It opened only two years ago, so everything looks new and seems to be working fine… no signs of wear and tear. From the personalized check-in, the concierge services, over the fabulous dining experience with live piano music, a breathtaking hotel with impeccable service. Just one thing was missing, we didn’t see the butler.

And because we didn’t meet the butler upon arrival, we didn’t call the butler during our stay at the hotel as we didn’t see how it could have enhanced our stay. Why? Because the butler didn’t get the chance to convince us otherwise upon arrival. Unlike other hotel services, it’s important for the butler to build an emotional connection with the guest, making him feel comfortable to make the best out of the service.

If you want the butler service at your hotel to make a difference, the number one most important thing is that all of your guests are greeted by the butler upon arrival. You never get a second chance to make a first impression!

You’ll find more about the butler service at

The Butler Is Leading The Future Of Luxury

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