I recently published so what does the butler really do and why butler service is a must in any luxury hotel, and received lots of feedback to talk more about what the butler does, the value added services that come with it, and how it takes luxury to the next level. While becoming a butler requires an education in hospitality management at most properties, and plenty of on the job training, it’s the mindset of wanting to serve others and being passionate about creating an experience that’s second to none, that differentiates a butler by heart from everyone else that believes a bow tie and white gloves cover it.

As butler you are the ambassador of your brand, you are expected to be able to have a sophisticated and intellectually stimulating conversation with celebrities, industry leaders, and head of states and the most distinguished and well-traveled guests, and provide them with an experience that they cannot find anywhere else.

Sounds intimidating? Well, I didn’t say being a butler was going to be easy, every one can put on a tuxedo, a bow tie and a pair of white gloves (well, some will struggle with the bow tie), but only very few can deliver to the promise that we make when offering our guests the finest service that only the butler can provide.

In so what does the butler really do I talk about that the butler provides a value, that no one can afford to buy, no matter how wealthy, and that anyone strives to have more of, that the butler provides time… time when helping you to unpack your suitcases and having your garments pressed, so you can enjoy your stay at the hotel from the very beginning, time when helping you with your dinner, theater or musical arrangements, and time when not having to worry about anything else but what truly matters to you.

I believe Alfredo Tobano, Head Butler of the St. Regis Monarch Beach, says it best when talking about the core value of the butler service.

To best understand what the butler service is all about and how it adds value to your experience when staying at a luxury hotel, you need to try it out for yourself… and don’t hesitate to take advantage of all the services that the butler has to offer. Click on below to hear what guests of the St. Regis brand are saying about their butler service experiences.

Now I want to get more into detail about the butler service, how it takes luxury to the next level and adds value to our guests’ experience. While the idea of the butler service is to provide time to our guests, the most valuable gift of all, it’s a combination of many service steps along the way that lead up to the perfect guest experience. I’ll plan a sequel on the butler service and on publishing a new post weekly.

The first post of this sequel talks about the greeting when our guests arrive to our hotels and our butlers familiarize them with their service, because most guest do not have personal butlers at home, are not used to their service, and would appreciate a brief introduction, to be able to comfortably use this service during their stay.

The Butler Service:

• The Butler Greeting
• Unpacking & packing
• Valet service
• Shoe shine service
• Beverage service
• …and more

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