The Power of Branding And The Best Ads You Have Ever Seen

Great brands are more than just a name, sign or logo, great brands are a promise to deliver an experience and a feeling that you’ll get when you use the product. Great brands connect with you emotionally.

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Image courtesy of Suwit Ritjaroon at FreeDigitalPhotos.net

While looking at the ads below try to be conscious of how you are feeling about the brand and the product. Most ads don’t talk much about the product itself and try to connect with you emotionally.

Continue reading The Power of Branding And The Best Ads You Have Ever Seen

Great Companies Focus On Great Products and Service, Not On Profit

Two of the greatest leaders in the technology industry, the late Steve Jobs of Apple and Jeff Bezos of Amazon build their companies around great products and customer service, and based their companies’ values on delivering to these expectations.

Steve Jobs built a company focused on end to end control with hardware and software fully integrated to create the most beautiful designs and perfect customer experience. His intense focus on perfection and his inspiring vision of creating products that would ‘make a dent in the universe’ changed the world, and I strongly recommend reading his biography by Walter Isaacson.

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Steve Jobs never focused on money and profit as a motivator, but on doing something that’s great, and I believe he best said it with ,being the richest man in the cemetery doesn’t matter to me… going to bed at night saying we’ve done something wonderful… that’s what matters to me’. Too many companies fail to have a compelling vision, and if they do, they fail to follow and deliver to it, and they just end up designing products or offering services with the goal in mind to make profit and gain market share. They don’t build products that they would enjoy using themselves, or offer services that they would love to experience themselves. How often do you feel your company is run by the numbers and politics, and that decisions are being made for the wrong reasons? Steve Jobs was known for his brutal honesty and that you were either ‘a hero or a shithead’ and sometimes both on the same day, but he was always clear about what he stood for, and never held back giving feedback and did not accept poor performance or product quality. While his leadership style was often criticized for being too harsh, people wanted to follow him because they believed in his compelling vision and understood that he was only trying to push his people to achieve what they didn’t know that they were capable of.

Jeff Bezos, while completely different compared to Steve Jobs in his character and leadership style built another great company with Amazon that’s second to none (Jeff’s leadership tips on Forbes.com). His intense focus on customer service made Amazon what it is today, a company with over 90 thousand employees that beats profit expectations again and again, but more importantly a company that’s known for its great service and obsession with customers.

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Can You Learn Leadership?

I always used to believe that if one person can to do something, anyone should be able to learn it provided the proper training and guidance. I used to believe that anyone can evolve from being a micro-manager to becoming a great leader.

I now believe that while you can learn certain leadership techniques and skills and evolve to become average at leading other people, you’ll never be able to make a true difference and change things.

Why? Because I believe that the core values of leaders have a passion for what they are doing, a desire to grow other people and a vision that people want to fallow… and these values cannot be learned by choice, they are embedded in your character. Simon Sinek explains on TED how great leaders challenge the status quo and think different (click image below to get to his blog).

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True leaders must have:

  • A passion for your product or service. If you’re not truly passionate about what you are doing, you’ll never be able to overcome all the challenges along the way, move mountain like obstacles and remain focused, even when everyone else around has already given up.
  • A desire to help others. People want to work for people who support them and have their interested at heart… no one wants to work for a boss who has only his next promotion in mind. People always work for people, not companies, and will go above and beyond if they believe in the person they’re working for. If they don’t trust their leaders, the simplest task will be impossible to accomplish.
  • A vision. We all want to believe in something, believe that we are part of something great, bigger than us, and that our efforts can make a difference. We want to give meaning to what we do.

Check out Simon Sinek’s take on why leaders must have a vision on TED

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So What Does The Butler Really Do?

Having worked in hotels that offer butler service the question ‘so what does the butler really do’ is probably the one that I was asked the most. Many of us do not live in mansions, don’t have their own private yachts and jets, and don’t have personal assistants or butlers assisting them around the clock seven days a week, so for most of us it’s a new concept and challenging to enjoy at first when staying at a hotel that offers this type of personalized service. Frankly who of us would be comfortable at first to have another person unpack our suitcases for us and going through our personal belongings and underwear?

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Butler Service Hotel Imperial Vienna

That being said the burden of informing our guests what the butler service is really all about, making them enjoy this superlative of service, and eventually getting them to a point that they’re waking up in the morning at home trying to call for the butler to have the morning paper and coffee delivered, is on us! It’s on the butler to greet our guests upon arrival and to make sure that they have a feeling of what this service incorporates and that they’re comfortable using it, and this first introduction upon arrival is paramount.

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Every guest arriving at our property, not being greeted by the butler, is a lost opportunity. A lost opportunity to differentiate us from our competition and to build a personal connection with our guests that goes beyond of what most hotels can offer. Continue reading So What Does The Butler Really Do?

Maison Kayser’s New Opening And A Friend’s Journey to Leadership

Nothing is more rewarding than seeing the people who worked for you and that you believe in succeed. One of my former employees recently returned to New York for a position as food & beverage management trainee at Maison Kayser, and now got promoted to manage its new opening in the Flatiron building. She invited me and my fiancée to the soft-opening to experience what the newest addition to the Maison Kayser portfolio would be all about and to give our feedback to the kitchen and service.

She did well when working for me as a floor manager two years ago, and I expected her to do great that evening as well.

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I was taken with the food and service of Maison Kayser and can strongly recommend you trying it for lunch or dinner, or just to pick up some delicious pastry and bakery, but I was deeply impressed by her performance in managing the soft-opening and the many challenges that come with it. Most leaders in the making have a hard time evolving from being a micro-manager to delegating things to their employees, and letting go of control to empower and grow those around them. She graciously did the introduction, ensured we settled in well, and stepped back to let her people take over and be in control. A successful evening and a leader by heart! Continue reading Maison Kayser’s New Opening And A Friend’s Journey to Leadership

Why Butler Service is a Must for any Luxury Hotel

If you believe that the needs and wants of affluent guests shift from searching for expensive amenities such as sumptuous flower bouquets when traveling to collecting rare and refined experiences, you need to ask yourself how and who can help you provide those experiences and create those lasting impressions.

Most of your front-line employees are probably too busy doing what they are supposed to be doing primarily, front desk agents are checking guests in, room attendants are cleaning guest rooms, waiters are serving, and the list goes on. Every one is trying to provide a superb service and make your guests happy along the way, but the leaner your organization is structured the more challenging it gets. It doesn’t help you to shoot one guest to the moon with your excellent service, if nine other guests are waiting in line behind to get checked in. Having one position in your hotel only focused on designing the guest experience on property while being the main contact for the guest is the only way to live up to your promise to deliver service that’s second to none.

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Continue reading Why Butler Service is a Must for any Luxury Hotel

Appreciate the In-Between!

I am living in New York City now for over four years and while everyone is picturing this city as the most stressful and hectic place on earth, it’s the hurry to wait part that get’s to you. You are rushing to the subway to get to your next appointment in time, only to realize that the train is delayed yet again and you are going to be late anyway. You are doing everything to get the cab before the other person right next to you who is waiting for it, only to wait in traffic a minute later and realizing that you would have been so much faster taking a walk. New York is all about the space in-between, and what if we were able to embrace this moment in-between? Check out Jeff Goins‘ video on his new book The In-Between.

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What Luxury Hotels Need To Change To Stay Relevant

Times are changing and what was a recipe for success only a few years ago doesn’t necessarily attract new customers now. I started my career in hospitality at the Hotel Imperial in Vienna, which is by any definition one of the finest luxury hotels in Europe. The hotel was originally built as a palace and later transformed to one of the most prestigious hotels in the world. I was fascinated by the expensive silverware, the elegant design of the furniture, the fine craftmanship of the hotel, the high standard of service and dedication, and the luxury that was displayed in every little detail of the hotel experience…

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Hotel Imperial Vienna

Continue reading What Luxury Hotels Need To Change To Stay Relevant

Jeffrey is Leading the Dance to Perfection!

Have you ever experienced pure service excellence? It’s when you get asked exactly the right questions, being offered the right products, it’s when everything feels so right, and it feels like you are dancing while being led by a true professional! It happens when you walk into the Apple store on 5th Avenue, dine at Per Se in the Time Warner Center… the experience is perfect from beginning to end, a perfect dance!

Getting your pictures taken by Jeffrey Bennett of JLBWEDDING.COM is no different! My fiancée and I decided to get our engagement pictures taken a few months ago and wanted to have Vintage New York as our theme. New York is where we first met, fell in love and it would always have a special place in our heart, so we figured we should invest in making this a lasting memory.

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Click on the picture above for more!

We googled for the right photographer, but most of them were pretty much the same, they all offered to take beautiful pictures in exchange for money… that’s it, and nothing more. Until we found Jeffrey Bennett‘s pictures of a couple in New York that he took a few years ago online, and both of us agreed instantly that we loved how he was able to capture the moment in its pure elegance and simplicity, not just a beautiful picture, but a real emotion. Why do I write about this?  Not because I am getting paid for it or because I want him to take our wedding pictures as well and am already trying to bargain for a good price by doing this… hold on, on a second thought, no I am kidding. I am writing this because my fiancée and I were so amazed by how he was able to lead us through this experience and come up with this breathtaking pictures as a result of it.

My greatest fear was probably how uncomfortable my fiancée would always get by anyone taking pictures of her, and how she could possibly make it through the day by getting her pictures taken all day long in New York City dressed up in vintage cloths. But Jeffrey arrived and any worries or concerns were gone within minutes. Not only did he know exactly what we wanted, but he also was able to lead us there with confidence.

Being able to lead people is necessary in any business if you want to be successful. Being able to show empathy and putting yourself in your customers shoes, while infusing comfort and confidence is what differentiates good from great artists. I strongly believe that Jeffrey‘s personal skills are what led to this beautiful product. His technical and artistic skills may enable him to be a good photographer, but his people skills that can be seen in his pictures shown in the comfort and confidence of his customers make him in my opinion an artist second to none!

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Steve Jobs’ Most Memorable Speech

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment of failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

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Above is a taste of Steve Jobs’ 2005 Stanford Commencement Address and one of the Top 10 Commencement Speeches of all times. It’s also most motivating and encouraging when having to face the uncomfortable situations in life and when having to make the tough decisions that really matter and make a difference. Watch the full speech by clicking on video below.

Continue reading Steve Jobs’ Most Memorable Speech

My Take on SoulCycle

I just returned from my first SoulCycle experience at Soul West Village and have to admit that I feel great, absolutely exhausted, but great! While striving to achieve a healthy work-life balance, I was always looking to workout more often (who doesn’t, right?), and more importantly on a consistent basis. I would never come up with the energy to workout by myself.

So a couple of months ago I discovered the Niketown Running Club and would run in Central Park twice a week. I was fascinated by the encouraging feeling of running in a group, and by being pushed to do more by the fellow runners. I recently moved from Midtown to West Village, further away from Niketown, and with it the original excitement to commit myself to run weekly started fading away.

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Continue reading My Take on SoulCycle

How to Fire an Employee

Having to fire an employee is never an easy or pleasant thing to do. You spend a lot of time and efforts searching for the right person for the job, conducted numerous interviews, focused a lot of attention and resources on the training of the new-hire, and strived to grow and develop the employee to help you in return growing your business. That being said firing an employee should only happen after you tried to counsel and help the employee to improve.

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Once you tried every avenue and termination is the last option, it’s the right thing for your organization, the other employees and in many cases for the employee being let go as well. Continue reading How to Fire an Employee

The Power of ‘Thank You’

I first heard about the power of frequently writing ‘thank you’ notes a couple of weeks ago at a training about leadership. The instructor of the training made a point of highlighting the power of saying thank you for a job well done, and how effective ‘thank you’ notes are for appreciation and recognition.

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Motivated and inspired by the training I started writing these notes for a couple of days until my excitement started fading away, and I just stopped doing it. I felt that it really wasn’t that important, and that people wouldn’t care anyway. Until last weekend… Continue reading The Power of ‘Thank You’

What I Learned from ‘The Startup Kids’

The Startup Kids is an excellent documentary about young entrepreneurs starting their own businesses. It talks about entrepreneurship and how successes are the consequences of failures.

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So what does it take to be a Startup Kid and build your own business? Continue reading What I Learned from ‘The Startup Kids’

How To Improve Your Guest Surveys The Fast Way

How did you enjoy your stay with us?

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Image courtesy by Jeroen van Oostrom at FreeDigitalPhotos.net

No matter if you are working in a hotel or are a frequent traveller chances are that you asked or heard this question over and over again. Many times it’s the question asked most upon check-out and your way out of the hotel. Continue reading How To Improve Your Guest Surveys The Fast Way

How Do You Get People To Like You

Working in the hotel industry just like any other service industry it’s all about people, it’s about one person respecting another person.

It’s about people trusting each other, because if there is no trust between people, efficiency and productivity will go down to zero.

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Image courtesy of Ambro at FreeDigitalPhotos.net

So how do you get people to like you, or better yet, how do you get people to want to work with you and for you? And I am not talking about a popularity contest, I am talking about respecting another person, respecting his or her values and beliefs. Continue reading How Do You Get People To Like You

Are You Really Busy or Just Lazy?

Being busy is just another form of laziness!

‘Excuse me? I am running around the entire day putting out fires and getting things done!’ This would have most likely been my response to above statement just two years ago when working more than 12 hours a day and seven days a week. Two years ago I honestly believed that I added value every minute of all those extra hours worked.

As Tim Ferris describes it in The 4-Hour Workweek ‘Being busy is a form of laziness – lazy thinking and indiscriminate action’, and what this means is that being busy is only a sign of not being able to prioritize tasks and being able to focus on the important stuff.

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Continue reading Are You Really Busy or Just Lazy?

How to Get Promoted in 3 Steps

You are eager to get promoted and move on to the next step. You are constantly comparing yourself to your peers, are impatient about your own job situation and cannot wait for something exciting in your career to happen. You want to get promoted!

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Image courtesy of dream designs at FreeDigitalPhotos.net

Every once in a while when your personal life calms down a little and work isn’t as busy for a change, you’ll get the feeling that it’s time for something new… that you’re standing still and that something new and exciting needs to happen for you! Continue reading How to Get Promoted in 3 Steps

How To Make Feedback Effective

Giving and receiving feedback can be a gift, as it can help you build or strengthen a relationship, if done right, or it can damage a relation, or be career hindering and de-motivating.

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Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Concerns with giving & receiving feedback:

When receiving feedback our potential concerns are that we fear criticism or our reaction to feedback and that we are nervous about having to hear something that might make us feel uncomfortable. When giving feedback we could fear that we hurt the other person’s feelings or that the other person might get defensive… and just like when receiving feedback, we could be nervous about giving it. Continue reading How To Make Feedback Effective