Great brands are more than just a name, sign or logo, great brands are a promise to deliver an experience and a feeling that you’ll get when you use the product. Great brands connect with you emotionally.
Image courtesy of Suwit Ritjaroon at FreeDigitalPhotos.net
While looking at the ads below try to be conscious of how you are feeling about the brand and the product. Most ads don’t talk much about the product itself and try to connect with you emotionally.
Compare the ads of other industries with the one of the BurJ Al Arab at the bottom (without a doubt one of the best hotels in the world), you you’ll understand that the hospitality industry has a long way to go before being able to use the full potential of advertising.
VW The Force
http://www.youtube.com/watch?v=R55e-uHQna0
Apple 1984
Embrace Life Always Wear Your Seat Belt
Apple Here’s To The Crazy One
Monster When I Grow Up
Berlitz Improve your English
DollarShaveClub Our Blades Are F***ing Great
Old Spice The Man Your Man Could Smell Like
Nolan’s Cheddar
http://www.youtube.com/watch?v=7xK9qv611sU
Burj Al Arab
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