Tag Archives: Success

Guest Relations, Guest Services, Leadership, Sales

The Power of Persistence in Hospitality Sales: Insights from Industry Leaders

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In the competitive hospitality industry, effective sales follow-up strategies are crucial for converting inquiries into bookings and building long-term customer relationships. Research underscores the importance of persistence, with 80% of sales requiring at least five follow-up attempts, while nearly half of salespeople give up after just one. This gap presents a significant opportunity for those willing to go the extra mile.

Key Insights and Case Studies

  1. Optimal Follow-Up Timing and Techniques

    • Cornell Center for Hospitality Research highlights that the most effective times for follow-ups are mid-week, particularly on Wednesdays and Thursdays, between 4-5 PM. This timing capitalizes on potential customers’ availability and willingness to engage, significantly increasing the likelihood of successful contact and conversion.

  2. Case Study: Hilton and Marriott’s Strategies

    • Both Hilton and Marriott have demonstrated the effectiveness of structured follow-up processes. These companies utilize personalized communication and detailed customer data to tailor their follow-ups, enhancing engagement and boosting conversion rates. For instance, Marriott’s approach includes a blend of emails, calls, and even personalized messages on digital platforms, ensuring they stay top-of-mind for potential clients​ (eCornell – Online Education Programs)​​ (eCornell – Online Education Programs)​.

  3. Utilizing Technology and Personalization

    • According to eCornell’s Hospitality Management programs, integrating advanced CRM systems and leveraging data analytics are critical for tracking and managing customer interactions. This technology allows for highly personalized communication, adapting follow-ups based on customer preferences and previous interactions. For example, using CRM data, a hotel can tailor its messaging to highlight services or amenities that align with the customer’s past preferences​ (eCornell – Online Education Programs)​.

  4. Motivational Factors and Sales Success

    • Studies indicate that providing clear incentives and a supportive environment for sales teams enhances persistence in follow-ups. Incentives such as bonuses for meeting follow-up milestones or converting leads into bookings can motivate salespeople to maintain consistent communication efforts, even with challenging prospects​ (eCornell – Online Education Programs)​.

Best Practices for Compelling Follow-Ups

  1. Personalize Every Interaction: Tailoring your messages to the specific needs and past interactions of each prospect can significantly increase engagement. This level of personalization demonstrates attentiveness and builds rapport.

  2. Utilize Multiple Channels: Combining emails, phone calls, social media, and even SMS can ensure that your message reaches prospects through their preferred communication channels. This multi-channel approach also reinforces your presence and commitment.

  3. Provide Value in Every Contact: Ensure that each follow-up offers something new—be it additional information, a solution to a previous query, or an update on special offers. This keeps the prospect engaged and helps them see the value in continuing the conversation.

  4. Track and Optimize: Using CRM tools to monitor and analyze the effectiveness of different follow-up strategies allows for continuous improvement. This data-driven approach helps identify what works best and refine strategies for better results.

Conclusion

Persistence, personalization, and strategic timing are key to successful follow-ups in the hospitality industry. By leveraging these strategies, sales professionals can significantly enhance their success rates, turning more inquiries into confirmed bookings and building lasting customer relationships. For those looking to refine their follow-up techniques, learning from industry leaders like Marriott, and utilizing resources from institutions like the Cornell Center for Hospitality Research, can provide valuable insights and practical strategies.

For more comprehensive insights and training, consider exploring courses offered by eCornell and other renowned hospitality management programs.

Development, Leadership

The Power of Teamwork in the Hotel Industry

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When it comes to providing exceptional service to guests, the hotel industry relies on the power of teamwork. From the moment a guest books their stay to the moment they check out, the staff at a hotel plays a crucial role in ensuring that their experience is memorable. And while individual employees may have their own areas of expertise, it’s the collaborative efforts of a team that truly make a hotel run like a well-oiled machine.

But why is teamwork so important in the hotel industry? Here are a few reasons:

  • Improved guest experience: When employees work together as a team, they are able to provide a better guest experience. I’ve seen firsthand how a team of front desk employees who communicate effectively and work together to resolve guest issues results in happy guests who are more likely to return to the hotel.
  • Increased productivity: When employees work together as a team, they are able to accomplish more than they would individually.
  • Better problem-solving: Teams are able to come up with more creative solutions to problems than individuals. When employees from different departments worked together to solve a difficult guest complaint, they came up with an innovative solution that not only satisfied the guest but also improved our hotel’s overall service.
  • Enhanced employee morale: When employees feel like they are part of a team and their contributions are valued, they are more motivated and satisfied with their job. When employees feel that they are part of a team and are recognized for their hard work, they are more motivated to continue to provide excellent service to our guests.
  • Cost savings: Teams can work together to identify areas where cost savings can be made.

So, how can hotel management foster a culture of teamwork within their organization? Here are a few tips:

  • Clearly define roles and responsibilities: Make sure each team member knows their role and what is expected of them. This helps to avoid confusion and ensures that everyone is working towards the same goals.
  • Encourage open communication: Create an environment where team members feel comfortable sharing ideas, concerns, and feedback. This helps to build trust and fosters a sense of collaboration.
  • Lead by example: Hotel management should model the behavior they expect from their team members and foster a positive work environment that promotes teamwork and collaboration.
  • Recognize and reward teamwork: Recognize and reward team members for their contributions to the team’s success. This helps to build a sense of pride and ownership among team members, which can lead to increased motivation and productivity.
  • Provide opportunities for training and development: Invest in your team members by providing them with opportunities for training and development. This helps to build a skilled and motivated team that is better equipped to work together effectively.
  • Celebrate successes: Take the time to celebrate the team’s successes, big or small. This helps to build a sense of camaraderie and promotes a positive work environment.
  • Encourage feedback and suggestions: Encourage team members to give feedback and suggestions on how to improve teamwork. And act on that feedback, this can help identify and solve issues that might be hindering teamwork.

In conclusion, teamwork is essential for the smooth operation and success of any hotel. By fostering open communication, a positive work environment, and opportunities for team-building, hotel management can create a culture of collaboration that benefits both the hotel and its guests.

Development, Leadership

What I Learned from ‘The Startup Kids’

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The Startup Kids is an excellent documentary about young entrepreneurs starting their own businesses. It talks about entrepreneurship and how successes are the consequences of failures. Screen shot 2013-06-27 at 7.03.41 PM

So what does it take to be a Startup Kid and build your own business? Continue reading What I Learned from ‘The Startup Kids’ →

Development, How To

How to Get Promoted in 3 Steps

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You are eager to get promoted and move on to the next step. You are constantly comparing yourself to your peers, are impatient about your own job situation and cannot wait for something exciting in your career to happen. You want to get promoted!

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Every once in a while when your personal life calms down a little and work isn’t as busy for a change, you’ll get the feeling that it’s time for something new… that you’re standing still and that something new and exciting needs to happen for you! Continue reading How to Get Promoted in 3 Steps →

Development, Leadership

212° the extra degree

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At 211 degrees, water is hot. At 212 degrees, water starts boiling. With boiling water comes steam, and with steam you can power a locomotive. It is that one extra degree that makes all the difference, and it is that one extra degree that separates the good from the great!

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How often did you have the feeling of frustration and lost motivation because you couldn’t seem to achieve your goals, and that no matter how much efforts you put in and how hard you tried, nothing was going to change? … chances are that you were sitting right at 211 degrees, and all it would have taken for you to succeed was that one extra degree.

Much too often we give up right before that moment when we would have accomplished everything what we strived for, and we just needed to keep trying. If you want to get ahead, become great at what you do and be successful in achieving your goals you’ll need to keep going when it seems to be the toughest and not turn around.

Development, Leadership

If You Want Your Business to Improve, Do It the P&G Way!

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Are you just pretending that you want to know what’s wrong in your business that you can improve it, or do you really want to hear the hurtful truth and are ready to make the uncomfortable decisions that are necessary?

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Either your managers are conducting superficial meetings pretending that they want to learn what’s wrong in their business so that they can learn from it and fix it, or they really want to know what’s wrong but their middle managers are filtering reality and telling them only what they want to hear so they can look good in front of their bosses. Either way any necessary progress and healthy change is being made impossible. Continue reading If You Want Your Business to Improve, Do It the P&G Way! →

Development

If You Want to Grow Fast, Step Out of Your Bubble!

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Your bubble is your worst enemy! I am talking about your bubble of comfort, or simply put your comfort zone.

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This is the place that you feel most comfortable, and it’s the area where you know exactly what to do and what not to – chances for you to make mistakes are very small, if you just remain there! Continue reading If You Want to Grow Fast, Step Out of Your Bubble! →

Development, Leadership

Take care of the Big Rocks first

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‘The Big Rocks’ theory is by far one of my favorite lessons in leadership, and it took me some time to really understand. I am sure that you must have heard about this story in some way shape or form before, but there is a difference between just hearing and understanding it, and truly believing in it.

My boss loved to tell me his lessons in leadership in vivid stories, some of them made sense right at the beginning, some of them needed lots of fine tuning, and some are better off never told again.

Regardless of how busy I thought I was in my role as housekeeping manager in a unionized property putting out the fires of the day to day while making everyone happy in being always responsive and helpful, my boss reminded me at the end of each day that I accomplished nothing, as I did not do anything to make anything better for the next day. He said that I was so focused on the small rocks that I could not possible take care of the big ones.

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How To

How to be successful

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I still remember working over twelve hours a day and 80 hours a week only a couple of years ago to achieve much less that I can accomplish now in less than 3/4 of the time. While I certainly learned to work smarter and be more effective with the growing experience, I do not believe that my IQ changed since then making this huge improvement possible. So what happened?

How to be successful in the hotel industry and move ahead of the competition? It’s a people’s business, and everything comes down to one person respecting and being able to communicate to another, it’s that simple!

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While a Bachelor’s or even Master’s degree became a basic requirement for most management positions in hospitality, it doesn’t matter much from that point on in your career how smart you are, if you’re not able to communicate with other people and get them wanting to follow your lead. So what do you think is more important, your intelligence quotient or your emotional (EQ) and moral intelligence (MQ)? I am telling you that ‘intelligence is overrated‘ and only the cost of entry, it’s the capability of being aware of yourself and others that will make you successful! Continue reading How to be successful →