Every good company with a winning culture has a mission statement. In my case the hotel company has a mission statement, each brand has one, and even each individual property. Why are mission statements so important? Well, they set guidelines for you and your employees and guarantee that everyone is aligned and looking in the same direction.
The simplest example of a mission statement is ‘do what’s right’, and yet it’s so powerful as it touches every decision you make and every course of action that you take.